The Most Violent Film EvAR

Cover of
Cover of Red Dawn

I was listening to “Wait Wait…Don’t Tell Me” yesterday, which is eminently humorous and always informative. While listening I learned a movie that shaped my childhood, Red Dawn, bares the distinction of most violent film ever by the 2007 Guinness Book of Records.

From Wikipedia

Red Dawn is a 1984 American war film directed and co-written by John Milius and also written by Kevin Reynolds and starring Patrick Swayze, C. Thomas Howell, Lea Thompson, Charlie Sheen, Jennifer Grey, and Powers Boothe. Set in an alternate timeline during the mid-1980s, the film is largely an exploration of American fears during the Cold War.

The backdrop of Red Dawn is a fictional invasion of the United States by the Communist Soviet Union and their Central American allies. However the onset of World War III is merely in the background of the plot and not fully elaborated on. The story follows a group of American high school students who resist their foreign occupiers through guerrilla warfare and call themselves the Wolverines, after their local football team, some of whom are members.

Red Dawn sets the record for violence with a rate of 134 acts of violence per hour, or 2.23 per minute. Wow! One might imagine it would be difficult to fit a plot into a movie with this much violence. One would be correct. It’s interesting to note this was the first movie to receive a PG-13 rating. PG-13? The requirement for viewing the world’s most violent movie is the ripe age of 13? USA USA USA! American’s willingness to subject our children to gobs of gory violence contrasted with our visceral revulsion of allowing them to view an exposed nipple always confounds me. Even more surprising than young children being approved to view this movie during return to family values Reagan era is the fact that the movie still holds this record. Think of all the ridiculously gory movies that have been released in recent years. The Hostel, Saw I through Saw X. Amazing.

I watched Red Dawn as a child many times. It was one of those movies, like Top Gun, that was wildly popular in my peer group and we all prided ourselves on memorizing every line. The first time time I saw the movie was when I was nine or ten years old. I was terribly ill with strep throat and rather than attending services at Robert A. Schuller Jr’s church in San Juan Capistrano where my grandfather was a deacon I had the distinct and singular joy of watching Red Dawn on VHS in a back room. It was glorious. Undoubtedly the best church experience I’ve ever had.

WOOOOLVVERRRRIIINES!

ITT Certificate Of Social Media Expertism

Awesome! Learn how to leverage the word of mouth passionate grass roots landscape of 2.0. I’ve registered. Have you!? This is from DamienH. Titter titter…. :-) Obviously this extends my previous Social Media Expert post.

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Social Media Expert

Damien Howley created this image in jest:

The proliferation of social media “experts” amuses me too. Evidently if a person has registered accounts at Facebook, LinkedIn, Twitter, WordPress, etc…, and records videos of oneself this makes them an expert in social media. Yay! Well, no. Actually, this makes you a software user. Gold star!

Are you really an expert in social media? How does one know? Here are some indicators:

  1. You have successfully launched, at least, one product employing primarily, or entirely, Internet tools.
  2. You created global appeal for this product.
  3. You did this with little to no budget for advertising, marketing and PR.
  4. You’ve launched and nurtured, at least, a few online communities to success. Success can come in a couple forms. Success doesn’t necessarily mean the community has upwards of thousand or tens of thousands in daily unique visits; although, this is a pretty clear indication you did well. An alternative indicator of success to the aforementioned site traffic metric is that the community captured a significant percentage of the overall population of given interest group. Basically, you’ve got to be in the top couple, which for some interest groups could be small.
  5. If the previous metric you selected for success was traffic then it is the case the traffic is 75%+ organic. Store bought stumbles or huge ad budgets don’t count.

Bonus:

  1. Traditional media and publishers consult you on product and site launches.
  2. You know the meaning of hyperlocal and understand what’s meant by “faces and names”.
  3. You are a regular listener of “On The Media” (I love plugging OTM :)

Factors that do not indicate you are an “expert” in social media:

  1. Saying you are a social media expert.
  2. Again, using social software tools doesn’t make you an expert any more than driving a car makes you an automotive expert.
  3. Having hundreds or thousands of followers on Twitter, Facebook and other social sites. This likely means you’re, at least,  a mildly attractive female or that you are someone others  want something from and it’s a near certainty it is not your wisdom of monetizing online social and media tools.

If you’re still wondering if you or someone you know is a social media expert watch this video:

New Media douchebag, YAAY!

  1. Don’t do real work
  2. Talk, type, tag, text & twitter
  3. Hate a lot of stuff
  4. Celebrate other douchebags

Yaaaay!!

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AppRising video interview, can you do this with Skype?

AppRising I was recently interviewed by Geoff Daily of AppRising. Geoff describes his blog as:

App-Rising.com covers the development and adoption of broadband applications, the deployment of and need for broadband networks, and the demands placed on policy to adapt to the revolutionary opportunities made possible by the Internet.

App-Rising.com is written by Geoff Daily, a DC-based technology journalist, broadband activist, marketing consultant, and Internet entrepreneur.

Unfortunately, I can’t embed the video here, but you can watch the video interview at Geoff’s blog. I start off a little slow, but I think the interview gets pretty interesting once I get comfortable with the format.

On the topic of the format. I think it’s fantastic. I’d like to do interviews, picture in picture, like this, but I would prefer to use Skype and then I would upload the finished product to Viddler. Viddler rules. Geoff is using SightSpeed, but to get all the features Geoff uses costs money and no one I know uses the application; so, I would have to ask them to install. Skype video would be so much better. Anyone know an easy way to do this? Tools?

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Top 100 analyst blogs « Technobabble 2.0

Top 100 analyst blogs « Technobabble 2.0

Killer! Graeme makes top 100! Congrats Graeme! You do indeed have an excellent and insightful voice.

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What happened to 60 Minutes?

I was once fond of 60 Minutes. I just watched <time-shifted> the 60 Minutes interview with Iranian President Mahmud Ahmadinejad from last Sunday (September 22, 2007) in which Scott Pelley “interviews” Ahmadinejad. What a farce. That wasn’t an interview. This was an attempt to publicly ostracize the radical Ahmadinejad. The result was making this radical anti-semitic Islamic religious nut seem like the moderate and well-reasoned of the two. Pelley you’re a moron! My God. Way to go. You smug prick. Are you working for an Iranian PR firm? You may as well be. Here is the transcript. To fully appreciate it you have to see Pelley’s condescending grin as he proudly proclaims he is “quoting George W. Bush directly for the record” whom he declares to be “without question” a very pious and learned leader. So I inserted learned bit, but it’s certainly implied. It takes a special kind of prick to make Ahmadinejad look rational. When did 60 Minutes become a propaganda mouth piece for the United States? You’ve lost my viewership Pelley. You frickin’ dong.

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Murdoch could use a good ass kicking

Murdoch, up close and personal – Reuters Blogs
Reuters landed its first exclusive interview with News Corp. kingpin Rupert Murdoch since agreeing to buy Dow Jones.

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LoudounExtra.com launches …

Rob Curley

I *love* community publishing. One of my core beliefs is that newspaper web sites need to be much more of a dialogue. But building a site with essentially just community-publishing tools and calling it “hyper-local” seems a little lazy/crazy to us. – Rob Curley: LoudonExtra.com Launches

Rob Curley is a bad ass mofo.

Get up, Stand up…

[youtube=http://www.youtube.com/watch?v=JpKoN40K7mA]

“Just apologize to the American people and to the families of the troops for not doing your job four years ago. We wouldn’t be in this war if you had done your job. Come on. Just admit it. Just apologize to the American people.”

The corrupting effects of corporations on the American political system, the media, and society is becoming more and more evident.

Demand an apology from CNN for Dr. Sanjay Gupta’s biased report on ‘SiCKO’ and for helping the Bush administration lie us into a pointless war.

Feel free to use this letter by copy/pasting it:

I demand an apology and a correction of the record for the biased and ridiculous report provided by Dr. Sanjay Gupta regarding Moore’s movie “Sicko”. Moreover, I demand an apology for the concerted effort to marginalize people like Moore for professing the truth; specifically as Blitzer did regarding 9/11 and the war in Iraq. If CNN refuses this and continues to intentionally and willfully mislead the American people I will boycott CNN and its sponsors.

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Red Herring and the LA Times experiment

Red Herring just ran a piece on the recently launched MindTouch Nexus product. It cites the ill-fated LA Times wiki.

Red HerringRED HERRING

Using open-source wiki software, then-editorial page editor Michael Kinsley opened up an Iraq war editorial to anyone who wanted to edit it. The story quickly degenerated into a porn-infused, obscenity-laced fest.

The already-cautious industry took note, and wiki experiments were shelved in favor of somewhat less controversial community-building features, such as social networking, blogging, and, most recently, user-generated video.

But now, newspaper wikis could be on the rebound, starting with a foray by the San Diego Union-Tribune. That development is being pushed by wiki platform startups offering tools that require community editors to register and allow for management oversight.

I spoke about the benefits to the newspapers and community members here previously. MindTouch Nexus isn't about enabling newspapers to leech content from the community nor is it about replacing journalists with an amorphous mob. MindTouch Nexus is about helping newspapers to own the local content space by empowering their users to participate in the creation of the most comprehensive local resource sites. This is a symbiotic relationship that both the newspaper and the community benefit from. Newspapers provide a trusted editorial voice. They also provide nationally syndicated content. Finally, with MindTouch Nexus they're able to extend their content offerings by stewarding a community site around specific local communities of interest. The local community members benefit from a great local resource and local businesses and events get more play than what would normally be possible because the community members can participate in providing coverage. It's a beautiful thing that wouldn't be possible without both parties.

As for the LA Times wiki debacle..err…experiment. They launched a wiki that allowed anonymous editing and didn't even prevent spam-bots from contributing nefarious content. Of course it was a mess. Simply requiring a login and preventing spam-bots would have gone a long way to making this a more successful experiment. Also, the topic they picked was a rather contentious issue: the war in Iraq. Anyone who contributes to Wikipedia knows this is just looking for trouble. Many contributors at Wikipedia refuse to edit contentious topics like this because it frequently leads to edit wars and a lot of angst. Of course, with MindTouch Nexus the community of editors selected by the newspaper or online publisher has some useful tools for preventing and controlling these kinds of edit wars; although, if you're launching a wiki about your local music scene, sports club, or tourism they aren't really needed. Clearly, a universally editable op-ed about the most contentious national issue is an entirely different beast than creating a comprehensive "localpedia".

We're seeing a lot of excitement about this kind of wiki based community offering from both members in the community who want a voice in shaping their local online resource and from online media, newspapers, and commerce sites who want to engage their audience in a more meaningful manner than is possible with comments on blogs. 

MindTouch Nexus unveiled

http://orlando.wik.is/skins/ace/nexpo.gif

I just returned from NEXPO, which I'm told is the largest newspaper conference. The exhibition floor was the largest I've ever seen. There were several huge printing presses there. The event was definitely different from the conferences I'm accustomed to attending. There may have been five geeks in total. It was entirely business and traditional media types and I've been on the road so long I haven't had a chance to get a much needed haircut. :)   I did have a great time. We were demoing MindTouch Nexus (see press release below). MindTouch Nexus is a wiki based community service geared to online media, publishing, newspapers and ecommerce. This provides the third component readers expect from online media and newspapers when they visit their website or online properties. Already these sites have trusted editorial content. They're also fulfilling the syndicated content requirement. With Nexus they can provide what their readers are demanding: the ability to participate in a very real way; specifically, in the creation of the most comprehensive encyclopedic directory of local resources. This is about getting the community involved in helping to create the most comprehensive hyper-local content repository.

We presented two properties at Nexpo: AmplifySD and the Orlando Sentinel Wiki. The AmplifySD site is almost certainly already the most comprehensive resource for local music, bands, and venues in San Diego and will continue to grow. The Orlando Sentinel Wiki is a generic proof of concept site we launched in just a few days prior to NEXPO, but it's been very well received and already has some great hyper-local content.

There was a ton of talk at the conference about hyper-local content and empowering communities. Most traditional media outlets are beginning to understand the need and value of this. Newspapers are realizing they have to own the local content space if they wish to be viable. Other online media, publishing, and ecommerce sites are realizing the power and benefits of enabling a community. Most of the folks I spoke with at NEXPO either have blogs and forums attached to their web properties or are just now beginning to launch these tools. Blogs and forums are a great start, but a wiki makes a lot more sense if you want to encourage participation, and if you want to own the local content space.

Blogs are great for one person or a few people to publish to many readers. This is really about providing a rapid publishing tool mostly for featured topics and enabling your audience to comment. This is great for reviewers, critics, etc. However, this enables very limited community participation (comments only) and information is only able to be presented anti-chronologically. This is to say that the most relevant information is always the newest. In reality blogs are a single thread forum engine. Forums are wonderful for question/answer kind of topics. However, forums too are limited to an anti-chronological information architecture. Both forums and blogs quickly become difficult to navigate and find what you're looking for. Neither technology is suitable to collaborative authoring or developing a reference site. Enter wikis.

Wikis are wonderful for online collaboration and are the obvious choice for developing reference sites. Take Wikipedia for example. Newspapers that deploy wikis can provide a very useful service to their readers. They can give them the opportunity to participate in creating the most comprehensive encyclopedic directory of local resources. This benefits everyone. Newspapers can't do this alone. They couldn't afford it and it wouldn't be authentic. Moreover, the community would have difficulty creating a "localpedia" without the help of the newspapers. Newspapers can provide the infrastructure, editors and journalists to assist in shaping the quality of the content, the very important initial or seed content to get the wiki started, and an incentive for local businesses and community members to participate. It's a mutually beneficial partnership.

For newspapers a "localpedia", whether topic specific or generic in nature, might be the holy grail with which they can empower, reward, and benefit from citizens' input. Local businesses benefit by having a medium to make their presence known on a contextually relevant basis to readers who are seeking their services. Readers benefit by having a useful and comprehensive encyclopedia of local events, businesses, history, places, sports, and whatever else. Wouldn't it be wonderful to be vacationing in San Diego and to have a wikipedia like resource of local events, places, and historical reference at your finger tips to guide your planning?

I mentioned previously a "localpedia" that might be either topic specific or generic. I think this is keenly important because the more narrowly you focus your "localpedia" the less seeding of content is required. For example, the AmplifySD site focuses solely on local music, bars, bands, and venues. The San Diego Union Tribune only had to seed content on these topics. It's critically important for them to do so because when readers/participants visit the site they need a framework to operate in; otherwise you run the risk of confusing them. The San Diego Union Tribune is launching many narrowly focused "localpedias" using MindTouch Nexus. Also, by focusing the topics there is a lower barrier for the users to contribute–they have to think less. Moreover, if they've arrived at a narrowly focused "localpedia" they've almost certainly done so because it's a topic that interests them and the content is focuses solely on this topic; therefore they'll be more inclined to participate.

NEXPO 2007

MindTouch Nexus is a turnkey hosted service that integrates with SignOnSanDiego’s website and publishing system. It enables SignOnSanDiego readers to easily contribute content on subjects that interest them and collaborate with other readers and editors with an intuitive WYSIWIG editing tool. They can post text, images, video and MP3 clips. MindTouch Nexus provides many tools for SignOnSanDiego editors to manage how user-generated content can be blended with editorial and syndicated content on the site. Pages can be set to edit, comment or read-only mode, and are indexed and linkable, searchable and taggable. Contributions can be submitted on their own or in context of an article or other editorial content.

MindTouch Nexus“We believe MindTouch Nexus will generate large volumes of fresh content which will in turn build traffic, increase the ability to post more targeted advertising and deepen our connection with the dynamic San Diego County community,” said Chris Jennewein Vice President, Internet Operations of Union-Tribune Publishing Co. “The need to harness user-generated content is the new reality for all online media, and MindTouch Nexus provides us with a powerful tool to fulfill that need in a controlled way.”

The agreement with SignOnSanDiego calls for a continuous rollout of sites and topics, starting with AmplifySD (www.amplifySD.com), a site dedicated to the vibrant and influential San Diego music scene. Visitors to the site can post articles, images, video and MP3 clips of their favorite bands, and i
nclude their history, music reviews, tours, discographies and more. MindTouch Nexus provides a central platform for music lovers to edit or comment on each other’s contributions and interact with the musicians and others involved in the business. Its targeted launch is in May, 2007.

“We selected MindTouch due to its extensible technology, customer-friendly business approach and business model,” said Ron James, Content Manager of SignOnSanDiego. “MindTouch Nexus does not require any capital investment or large upfront expenditure, and is immediately deployable with an attractive pay-for-performance model. All these factors made its selection easy for us.”

“We are proud to have SignOnSanDiego, a well-known innovator in the online media world, as our launch customer for MindTouch Nexus,” said Ken Liu, MindTouch’s CEO. “We are excited by how their long-term vision for community-generated content meshes with our capabilities, which we will showcase in a continuous stream of new features and launches in the coming months.”

Why would a newspaper, online publishing/media, or ecommerce site use MindTouch's technology over the countless open source wikis and few other commercial vendors out there? There are many reasons why MindTouch Nexus makes the most sense. Visit www.MindTouch.com for a complete picture or contact MindTouch directly (866) MindTouch or (866) 646-3868. I'll mention just a few reasons why Nexus is the best choice here. The first reason is that MindTouch Nexus is a platform that has been specifically designed for the needs of this space–it's completely customizable and easily integrated with existing systems. The product is vendor backed and you have multiple support options. MindTouch Nexus and other MindTouch wiki products are the most easy to use in this space and this means the barrier to participate is dramatically lower than other offerings. Try out the competitions' offerings and you'll undoubtedly agree. Also, and perhaps most importantly, MindTouch Nexus is designed to make it very easy to integrate with other systems. Not just for things like single-signon, but also to weave the community content into the editorial content and vice-versa.

The following are the three most asked questions about MindTouch Nexus at NEXPO:

Will we have to change our existing systems? Absolutely not. MindTouch Nexus is easily integrated into all of your existing systems and MindTouch can turn on a new in a few hours to a few days depending upon the level of integration and customization. None of your existing technologies or tools need to be changed.

If I launch MindTouch Nexus as a hosted service does this mean I will have new or different traffic analytics, different ads, and will I still get traffic rank increases from this new property? MindTouch Nexus will integrate with your existing analytics, advertising engines and you will receive the Nielson or Alexa ranking for the traffic. If you're new to this space and need help with analytics or advertising MindTouch can help.

How do I control the community? Without getting esoteric on controlling a community I'll just state succinctly: MindTouch gives you very fine granularity in controlling who can edit what. You also have the ability to create trusted users that don't get put into moderation. Moreover, MindTouch has been doing this community thing for a while now and can help in establishing the best strategy to creating a successful deployment.

If you have more questions about MindTouch Nexus or another MindTouch product email sales@mindtouch.com.

What we call the news

Are you tired of this:

There is a solution. It’s called: Democracy Now!

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