Seriously, this is a joke, right?

Jottit is the insta-wiki | Webware : Cool Web apps for everyone
Here’s a cool tool that’s kicked off a bit of a Twitterstorm this evening: Jottit. It’s a very simple, Web-based text editor and publishing service. It can create a brand new Web page or wiki in about 10 seconds flat. For an example, you can see a draft of this story, which I composed in Jottit, as a Jottit page.

For publishing a small site really quickly, I’ve never seen anything quite like this. I’m not sure Jottit is a programmer’s experiment or an actual business, but it’s very slick, either way. Check it out.

/me ROTFL. Tears. Head shaking.

WTF is this? I can not believe this useless textarea is getting press. I have an idea! I’ll make this page with a textarea. Then when people type stuff into it and press save, they’ll have a page with stuff they wrote on it. My God! I don’t know if I should laugh or cry. Is this journalism? Is this software engineering? Is this a business?