Apple's Halo Effect

Latest Business News and Financial Information | Reuters.com

The rising iPod sales are now clearly translating into higher sales of the company’s signature Macintosh computers, a trend that’s been dubbed the “halo effect,” analysts and Apple Chief Executive Steve Jobs said.

“In selling more than 1 million Macs, we’re clearly seeing it,” Jobs said in a telephone interview. “We’re thrilled.”

I have to say, those Mac Minis are awfully cool too.