If anything about current interaction design can be called “glamorous,“ it’s creating Web applications. After all, when was the last time you heard someone rave about the interaction design of a product that wasn’t on the Web? (Okay, besides the iPod.) All the cool, innovative new projects are online.
A new approach? WTF? This shit isn’t new. Get real! Yay buzzwords!. Yes, it’s cool. It’s been cool for years.
Here’s something else that is cool: BAM.