Collax

Paula Hunter joins Collax to Lead U.S. Marketing

Collax, Inc., a leading European vendor of affordable, turn-key, Linux-based server solutions for small and medium businesses, today announced that Paula Hunter, formerly of the Open Source Development Lab (OSDL), has joined the management team as vice president of U.S. marketing.

Go Collax, Go Collax…

So, when I initially posted this about Collax I bit my tongue. What I wanted to say was: C’mooon! This marketing is never going to work. At least, not for Small and Medium sized businesses (SMBs). Sure for enterprise, but no SMB wants to buy technology; especially technology that involves Linux. The less SMBs hear about the components the happier they are. They simply don’t care what solves their problems. Do you know what your Tivo is running? Of course not! Why do you care? Well, it is Linux, but who cares. We just want solutions. Maybe this sells in the EU. Alas, who am I to question someone like Paula Hunter? Perhaps they haven’t changed their messaging since she joined. I don’t know, but I am sure that saying “Don’t think about Linux” is the equivalent of saying: “Don’t think about pink elephants.”