Forbes: The Evolution Of User Manuals

Product and services documentation is now a core business asset that can drive revenues.

If your business hasn’t been paying attention to your documentation, you’re ignoring a sales tool and a revenue generator and you need to rethink your priorities.

Forbes just published an article I wrote on the importance of product and services documentation in driving top-line revenue, decreasing support costs and increasing customer satisfaction. It’s a good read regardless of your discipline. Let me know what you think.