F-Shaped Pattern For Reading Web Content

Jakob Nielsen’s Alertbox

232 users looked at thousands of Web pages. We found that users’ main reading behavior was fairly consistent across many different sites and tasks. This dominant reading pattern looks somewhat like an F and has the following three components:

  • Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F’s top bar.
  • Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F’s lower bar.
  • Finally, users scan the content’s left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F’s stem.

It’s funny, in the last couple weeks I have been thinking about how I’ve been programmed to scan the top, down the left, and then across to the right. Specifically, I’ve recently become cognizant of the fact that I completely skip the section just below the top most section, usually this means I completely miss the second paragraph. Some one should put this to practice by providing complete nonsense in the second paragraph. I suppose, this is the second paragraph. I’ll bet I can provide: Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nullam in neque vel nisi pharetra sodales. Donec dignissim gravida tellus. Etiam at nunc, and no one would notice.

CSS Cornucopia

There are a ton of great CSS and design resources available on the Internet these days. Here are a list of some resources that have piqued my interest in the past couple months (in an arbitrary order):

If you’re throwing together a website there are lots of great open source designs in the above list that you can grab and cobble together with some of the fancier design patterns. A crappy designer, like myself, can very quickly throw together a very presentable site with just a couple of the above resources. I know, I’ve left off some obvious resources, but like I said these are ones I’ve noticed in the last couple months. Moreover, you’ll find a much more complete list in the above listed “very very big…

"You might enjoy this"

I got this email today. I was rather offended. Here is the original email:

—–Original Message—–

Subject: Catagory “5” Blizzard Emergency

This is an actually weather bulletin from a county emergency manager just outside a small town in western North Dakota after a recent snow storm.

WEATHER BULLETIN

Up here in the Northern Plains we just recovered from a Historic event — may I even say a “Weather Event” of “Biblical Proportions” — with a historic blizzard of up to 44″ inches of snow and winds to 90 MPH that broke trees in half, knocked down utility poles, stranded hundreds of motorists in lethal snow banks, closed ALL roads, isolated scores of communities and cut power to 10’s of thousands.

FYI:

George Bush did not come….
FEMA did nothing….
No one howled for the government…
No one blamed the government.
No one even uttered an expletive on TV…
Jesse Jackson or Al Sharpton did not visit.
Our Mayor’s did not blame Bush or anyone else.
Our Governor did not blame Bush or anyone else either.
CNN, ABC, CBS, FOX, or NBC did not visit – or report on this category 5 snow storm.
Nobody demanded $2,000 debit cards…..
No one asked for a FEMA Trailer House….
No one looted…
Nobody – I mean Nobody demanded the government do something.
Nobody expected the government to do anything either.
No Larry King, No Bill O’Rielly, No Oprah, No Chris Mathews and No Geraldo Rivera.
No Shaun Penn, No Barbara Striesand, No Hollywood types to be found.
And
Nope, we just melted the snow for water.
Sent out caravans of SUV’s to pluck people out of snow engulfed cars.
The truck drivers pulled people out of snow banks and didn’t ask for a penny.
Local restaurants made food and the police and fire departments delivered it to the snow bound families.
Families took in the stranded people – total strangers.
We Fired up wood stoves.
Broke out coal oil lanterns or Coleman lanterns.
We put on an extra layers of clothes because up here it is “Work or Die”.
We did not wait for some affirmative action government to get us out of a mess created by being immobilized by a welfare program that trades votes for sittin’ at home’ checks.
Even though a Category “5” blizzard of this scale has never fallen this early…we know it can happen and how to deal with it ourselves.
“In my many travels, I have noticed that once one gets north of about 48 degrees North Latitude, 90% most of the world’s social problems evaporate.”
It does seem that way, at least to me.. I hope this gets passed on.
Maybe,, SOME people will get the message,, The world Does not owe you a living….

—–My Response—–

No, I did not enjoy this.

Anyone who compares a blizzard, regardless of the magnitude, to a Category 4 or 5 hurricane simply doesn’t know what a hurricane is. Let’s not even take into account the tragic flooding of unprecedented proportions that hit a city the size of New Orleans. Not even Fargo/Moorehead, which seems to require FEMA assistance every seven years is remotely close to the size or splendor of New Orleans. Nope, not even the entire population along the banks of the Red River, which seems to require FEMA assistance every so often, which is rewarded with assistance from FEMA and the federal government every so often without delay, without question, without the rest of the United States suggesting that maybe they shouldn’t rebuild their dinky little towns along a river which, generally speaking, flood the towns every seven years.

The city of New Orleans alone has a population of 1.2 Million people. That’s just New Orleans. If you count the impacted cities you’re well over 2 Million people. Now, there are estimates that about 60% of the population evacuated. So, let’s say that approximately 1.2 Million people of the 2 Million (probably less) were trapped in the impacted area out of power, under water, out of water, starving, begging for help from the government that they have invested their tax dollars in. No one came for over a week. Thousands died as a result of this. North Dakota has a total population of 642,200 people. That’s the entire state. Tens of thousands without power? Gee…wow. Try over 1.2 million people without power, water, food. Melt snow? Gee, that’s great. There was no water for these people in New Orleans. Interestingly enough, FEMA had truck loads of bottled water they didn’t truck in. Why? Ask FEMA. It took them more than a week. Why didn’t these people leave? Well, like I said they were trapped. The military and police blocked the bridges and did NOT allow them out of New Orleans. Unless, in many cases, you were white. I’ll not even address the absurdity of ‘looting’ other than to say that this was sparse and in almost all cases was out of necessity for survival.

The first time I visited to New Orleans was in 1984. I was 9 years old and my family and I were there for the World’s Fair. I fell in love with the city and the great state of Louisiana. The culture, the music, the people, the spirit of the city…words can’t describe it. My wife and I, before we were married would again visit New Orleans to enjoy the great food and incredible music. In 1999 we were married in New Orleans’ French Quarter. Some day, I would like to live in the New Orleans of my memory. However, I fear the New Orleans of my memory is gone. Of course, neither the author of this email, nor those who resend it have any idea what I’m talking about.

The world does not ‘owe you a living,’ but we are Americans, we are citizens of the greatest and richest country in the world, more importantly we are human beings and we do owe our fellow man a little decency. The fact that these people’s tax dollars fund FEMA and our federal government just as much, if not more (in sheer numbers), than those in North Dakota who receive federal assistance when the Red River floods aside, let’s show them a little human decency and care for their lives and well being.

“In my many travels, I have noticed that once one gets north of about 48 degrees North Latitude, 90% most of the world’s social problems evaporate.” Well, this person clearly hasn’t traveled far from their “small town in western North Dakota.” I have, and I know better. The social problems found in the north are the same as those in the south. I don’t care if THIS gets passed along. Whether someone gets the message or not, I don’t care. It’s not my purpose to ‘teach’ others my perspective about how I or they or we are better than someone else because we live in some place rather than another or because we have a different color skin. On a final note, it’s pretty clear to me that this has some pretty racist overtones.

No, I did not enjoy this.

~ Aaron

Ashby Julia Fulkerson is born

Tara gave birth to our first child, Ashby Julia, at 10:56 PM CST at Saint Paul Children’s Hospital in St. Paul, Minnesota. She weighed 8 lbs 3.75 oz and was 21 inches long.Child birthing is a bizarre and strangely beautiful thing. Ashby popped out looking like a canned peach that had been pressed up to the side of a corrugated aluminum can for years. Now she is a beautiful mini-me.

ashby 3days (11) (Click to enlarge) ashby 3days (13) (Click to enlarge) ashby 0days (28) (Click to enlarge) ashby 3days (31) (Click to enlarge) ashby 3days (37) (Click to enlarge) ashby 0days (40) (Click to enlarge)

Living in a Police State

Agents’ visit chills UMass Dartmouth senior

A senior at UMass Dartmouth was visited by federal agents two months ago, after he requested a copy of Mao Tse-Tung’s tome on Communism called “The Little Red Book.”
Two history professors at UMass Dartmouth, Brian Glyn Williams and Robert Pontbriand, said the student told them he requested the book through the UMass Dartmouth library’s interlibrary loan program.

The student, who was completing a research paper on Communism for Professor Pontbriand’s class on fascism and totalitarianism, filled out a form for the request, leaving his name, address, phone number and Social Security number. He was later visited at his parents’ home in New Bedford by two agents of the Department of Homeland Security, the professors said.

I have a copy of this book somewhere. Does this make me an enemy of our new police state?