IBM Buys Identity Company to Nail Down Who's Who

Eweek

The Identity Resolution product accepts data from multiple sources and databases and melds it together, using built-in heuristics techniques such as name stemming and address variations, to compare disparate renditions and let you know who’s really who.

NORA, on the other hand, analyzes non-obvious relationships to identify who’s associated with whom or with what other organizations. For example, if your felonious Richard Smith of Maple Street shares an address with a job applicant named Mary Smith, NORA is designed to point out the potential relationship and its potential risk to an organization.