How Far Can Apple Take Its Consumer Crossover?

eWeek

The Mac mini will help Apple Computer increase its market share, and the iPod shuffle will solidify the company’s firm grip on digital media players. That’s the consensus among many analysts who watch the technology industry for a living. But while the cheaper Apple products look like winners, some believe they aren’t for everyone.

“Apple continues to show strategic flexibility with its lowest-priced Mac ever and an iPod at $99 with more capacity than I expected,” said Merrill Lynch analyst Steve Milunovich. “I continue to think Apple is building a sustainable consumer electronics franchise rather than just getting lucky with hot products.”

Agreed.